Book Design for White Rabbit Gallery's The Big Bang Contemporary Chinese Art Collection

White Rabbit Gallery Book Design and Illustration

BOOK DESIGN, ILLUSTRATION, LETTERPRESS, CHINESE, ART
CLIENT: WHITE RABBIT GALLERY
Being one of the best art galleries in Australia, White Rabbit Gallery has brought the wild new world of Chinese contemporary art to local audiences as well as international visitors. From its exhibitions, many of us are inspired by the Chinese artists’ bursting energy and creativity.
My working relationship with White Rabbit Gallery had been ongoing for a few year since its opening in 2009. Below are four major projects I worked on.

1. The Big Bang book design

The Big Bang showcases 75 artworks from the White Rabbit’s collection. The brief was to design a book that shows the spirits of White Rabbit Gallery and its artists – it should be free; no boundary; every artist should be given a voice of his/her own; every artwork should show its most important feature.

As a first-year junior designer, I was very lucky to work closely with White Rabbit’s editor and design the whole book. I also art directed some of the photography; communicated with the Chinese printer to solve production problems.

The design was built upon my understanding of the artworks. A 12-column grid was adopted throughout the whole book – a system that is flexible enough to have a range of different layouts to show the best of the artworks. Through the design, readers gain a deeper understanding of the artists’ backgrounds, concepts and techniques.

 

White Rabbit Gallery The Big Bang Book Design

Book Design for White Rabbit Gallery's The Big Bang Contemporary Chinese Art Collection

Book Design for White Rabbit Gallery's The Big Bang Contemporary Chinese Art Collection

Book Design for White Rabbit Gallery's The Big Bang Contemporary Chinese Art Collection

Book Design for White Rabbit Gallery's The Big Bang Contemporary Chinese Art Collection

Book Design for White Rabbit Gallery's The Big Bang Contemporary Chinese Art Collection

 

2. The Tao of Now guide book

This guide book was for one of White Rabbit’s early exhibitions, The Tao of Now. It was also a teaser for The Big Bang book (above), launched around six months later.

White Rabbit Gallery Tao of Now Exhibition Booklet Design

White Rabbit Gallery Tao of Now Exhibition Booklet Design

 

3. Double Take logo design and illustration

Concept, art direction and illustration. Co-worked with Sceroz Chan.

White Rabbit Gallery Double Take Exhibition Illustration

White Rabbit Gallery Double Take Exhibition Illustration

 

4. Letterpress Christmas Card 2012

Concept, art direction and illustration. Co-worked with Sceroz Chan.

White Rabbit Gallery Letterpress Christmas Card Illustration

White Rabbit Gallery Letterpress Christmas Card Illustration

Notes: All works above are copyrighted and owned by ©White Rabbit Gallery.
Project 1 and 2: under the direction of Robyn Wakefield, Managing Director of Walterwakefield.
Project 3 and 4: co-worked with Sceroz Chan.

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