The Flying Room Online Shop and Blog
The Flying Room’s mission is to create an inspiring, imaginative world where everyone lives in endless creativity and possibilities.
– Brand strategy and direction
– Logo design
– Presentation design
– Facebook Page design
– PinkHunt contest brand activation
– E-commerce website design. Worked with a few local and overseas programmers on platforms including WordPress, Joomla and Shopify
– Code modification on Shopify template
– Facebook Page shop and blog tabs
– Website labelling and copywriting
– In-depth writing about art exhibitions, artists and design trends
– Understand Google Analytics
– Facebook advertising
– Facebook engagement
I am also responsible for managing the shop, including stock buying, accounting, customer service, public relations and everything else required to run a business.
From this project I’ve learnt that to succeed in running a business, it is essential to have persistence and passion in what you do, which is what we lack of for this project.
Although we failed, this experience is definitely a very valuable lesson for us.
What we have done back then was an MVP (minimal viable product) which was ready to be improved over time.
Because of other distractions, we didn’t put any effort into maintaining any part of the business except the blog as writing remains my passion. My articles about art and design have attracted a significant amount of traffic which could potentially be converted into sales.
I will share this learning experience, including obstacles in building The Flying Room website and crucial mistakes I have made in the very early stage, on The Journey That blog. I hope this article would be useful for people who are starting up their own businesses. If you are interested to learn more, subscribe to my newsletter to receive notice when the article is published.
The Flying Room website, built on a modified template on Shopify.
The Flying Room blog
Below is the most-read and inquired blog article: The Most Beautiful Terrariums Roundup.
The Flying Room Facebook Page
The Flying Room PinkHunt contest brand activation