Sydney Your Say Rebrand and Website Redesign
1. state the aspiration that Sydney Your Say is for the future of Sydney;
2. raise awareness that anyone can contribute his/her opinions;
3. engage the community;
4. make Sydney Your Say marketable especially to younger audiences both online and offline.
what is Sydney Your Say?
A community engagement hub for residents, non-residents, business proprietors, stakeholders and general public to share ideas and feedback in order to help City of Sydney’s decision-making process.
Participation includes consultations at workshops and community meetings, stakeholder meetings, surveys, online and others.
1. Redesigned Sydney Your Say logo and created brand devices.
2. Redesigned Sydney Your Say website homepage and re-skined other pages with the new branding.
1. The brand should be communicable to the public; neutral, not overly stylised, to fit in the breadth and depth of the subject matters.
2. Speech bubbles used in the brand mark communicate what Sydney Your Say is about.
4. Tagline sums up the mission, prospect and call-to-action.
5. The ‘Have Your Say’ press ads, which could sometimes have very short turnaround time, are templated in minimal design to be used by designers and non-designers at the organisation.
6. On digital platforms and website, colours and curvy shapes are used to give lightheartedness to the brand image, making it joyful for users to participate.
7. The redesign of the website sees an improvement from the old website in terms of usability, brand image and marketability. Due to the restriction of the existing CMS, only the homepage was redesigned and the rest of the website was re-skined. I am hoping to see the whole website being improved over time based on user feedback, as it still shows poor user experience especially for important functions such as sign-in / sign-up and user comment.
Notes: Sydney Your Say is copyrighted and owned by ©City of Sydney. I was responsible for the design under the direction of Design Manager, Steve Howlett.