Art & About Sydney 2014 Digital Ads
DIGITAL ADVERTISING, FLASH, ANIMATED GIF
CLIENT: CITY OF SYDNEY
Art & About is the City of Sydney’s annual festival for public art, exhibitions and performances.
Toko’s thought-provoking Poke & Provoke was the selected creative for 2014’s theme, Endangered.
I was responsible for designing digital ads for online publications, including SMH Art, Essential Kids, Broadsheet, Pedestrian, Concrete Playground and TimeOut Sydney.
The challenge of these digital ads was to have relevant contents (to different publications) and clear call-to-action message, while retaining the integrity and consistency of the creative in different ad spaces.