Art & About Sydney 2013

Art & About Sydney 2013

BRANDING, ADVERTISING, SIGNAGE, BROCHURE, EVENTS
CLIENT: CITY OF SYDNEY
Art & About is the City’s annual festival for public art, exhibitions and performances.

Alphabet Studio’s witty Airing Our Dirty Laundry was the selected creative for 2013’s theme, Private Lives, Public Places.

My tasks

1. Developed a visual system for both Creative City and Art & About.

2. Designed a total of 77 pieces of artworks, including large-scaled items, such as JCDecaux Citylights, street banner, bus poster and exhibition signage; small-scaled items including a 60-page festival program, invitation, Avant Card, TVC frames and press ads.

Branding

Art & About Sydney is part of Creative City Sydney, an umbrella brand that covers all City of Sydney’s arts and culture sub-brands. Before Creative City Sydney was launched, I was involved in the brand and advertising design development, including creating brand device, typographic style and marketing collateral.

 

City of Sydney Creative City Brand Structure

City of Sydney Creative City launch campaign interactive citylight

 

The Art & About Sydney 2013 design was a development of the Creative City Sydney brand: how the minimalist design of Creative City Sydney can be applied to the collateral that carries more complex information. This later development creates a consistent, flexible visual system for not only Art & About Sydney, but also other Creative City sub-brands.

Art & About Sydney 2013 Street Banner Design

Photo from Walking Men Worldwide™ by Maya Barkai.

Art & About Sydney 2013 Signage Design

 

Creative

Alphabet Studio’s Airing Our Dirty Laundry was an engaging, humorous storytelling piece. Consisted of 15 images featuring different garments and messages, it lent itself great flexibility to be used across different media.

The creative was consistently applied, with the Art & About brand, to collateral including JCDecaux Citylights, bus poster, press ads, digital ads and festival program.

Art & About Sydney 2013 Citylights. Hero creative by Alphabet Studio.

Art & About Sydney 2013 Citylights. Hero creative by Alphabet Studio.

Art & About Sydney 2013 Bus Poster. Hero creative by Alphabet Studio.

Art & About Sydney 2013 Festival Program

Art & About Sydney 2013 Festival Program

Art & About Sydney 2013 Festival Program

Note: Art & About Sydney is copyrighted and owned by ©City of Sydney. I was responsible for the design under the direction of Design Manager, Steve Howlett. Hero creative, Airing Our Dirty Laundry is created by Alphabet Studio.

Sydney Your Say Rebrand and Website Redesign
Sydney Chinese New Year Branding and Event Design
Art & About Sydney 2013
Mundane Matters Instagram Photos
15:15 Digital Gallery App UX Design
The Flying Room Online Shop and Blog
Selected Logo Design
White Rabbit Gallery Book Design and Illustration
Cactus Skincare Rebrand and Packging Redesign
Global Sydney
Safe City - City of Sydney
Art & About Sydney 2014 Digital Ads
WorleyParsons - Various Projects
Ariel Books Paper Art