IKEA should get its website UX right before rushing in the shopping cart

It has become a pattern to me now that I shop for large furniture at IKEA every three …

12 minutes read

How do websites help customers shop during work hours in pre-Christmas 2014

Time is never enough in December. While workload suddenly doubles as most people try to finish everything before …

5 minutes read

How can Airbnb improve its website user experience for top-of-funnel users

Let’s go somewhere. Let’s travel to New York. We can visit all the art museums you have been …

12 minutes read
Airbnb logo parody

The genius of Airbnb’s rebrand and possible design strategies to make it viral

Things are more interesting when two completely opposite qualities co-exist perfectly in one, often with one being hidden …

4 minutes read

Author – Danling Xiao


Creating user-centred brand experience is my passion. View my design portfolio >

Mundane Matters

Mundane Matters curates impromptu food art I make everyday. See the growing collection on Instagram.

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